Now that you’ve mastered the science and strategy of A/B testing, let’s take a look at the businesses that are leveraging it to dominate their industries. From eCommerce giants to media powerhouses, A/B testing is the not-so-secret weapon behind the success of some of the world’s most recognizable brands. These companies aren’t just experimenting for the sake of it; they are fine-tuning every aspect of their customer journey, making data-backed decisions, and outpacing competitors.

What if you could triple your marketing pipeline, quadruple revenue contribution, and reduce costs, all while working with fewer resources? That’s not a dream; it’s exactly what global real estate services giant JLL achieved.

The modern workplace is no longer confined to physical offices, and organizations that fail to embrace digital collaboration risk falling behind. Whether your team operates fully remote, hybrid, or in-office, digital tools are now essential for working efficiently, driving progress, and fostering a strong company culture.

What if you could track every critical interaction on your website without writing a single line of code? Codeless events make this possible, transforming how businesses monitor user behavior and turning insights into growth opportunities.

Marketing in 2025 is a mix of excitement, innovation, and the occasional headache. The challenges are real, budget pressures, a rapidly changing consumer landscape, but the opportunities are even greater for businesses ready to adapt.

With over 14,000 Martech solutions available in 2024, a staggering 9,295% increase from 2011, the Martech landscape is more complex than ever. But for businesses that harness its power correctly, Martech provides unparalleled efficiency, customer insights, and revenue growth.

Artificial intelligence (AI) isn’t just the future of marketing, it’s here, reshaping industries, and delivering results at a scale never imagined before. From Coca-Cola’s personalized campaigns to Amazon’s game-changing dynamic pricing, the power of AI is rewriting the rules of engagement.

Data has a way of revealing undeniable truths. It distills complex realities into clear insights, guiding better decision-making and driving meaningful change. In today’s workplace, the numbers tell a story that leaders can no longer ignore. Organizations that embrace digital collaboration are not just working more effectively as teams, they are achieving their goals faster and more efficiently than ever before.

The digital advertising landscape is evolving at an unprecedented pace. As privacy regulations tighten, third-party cookies phase out, and digital-first media dominates, advertising technology (AdTech) is transforming how brands connect with consumers.

Glossier’s meteoric rise from a beauty blog to a billion-dollar brand is a blueprint for how companies can turn authenticity, community, and innovation into monumental success. By blending direct customer feedback with modern marketing strategies, Glossier has redefined beauty for a generation that values minimalism, individuality, and connection.

The way teams collaborate is undergoing a profound transformation. In 2025, collaboration tools will continue to reshape the way businesses operate, breaking down barriers, enhancing team management, and driving innovation.

It’s the perfect resource for anyone looking to better understand their audience and refine their strategy, and it’s exactly the kind of information Nlytics is here to help you act on.

From January 2024 to January 2025, search marketers witnessed a significant shift in user behavior. Both organic and paid click-through rates (CTR) declined, with Google’s AI Overviews (AIOs) emerging as a key contributor. However, an in-depth analysis by Seer Interactive of 10,000 informational intent keywords reveals a more complex picture: paid CTRs dropped regardless of AIO presence, indicating a broader change in search behavior beyond AI-generated answers.

While Netflix pioneered the use of A/B testing at scale, its success story is a blueprint for every business aiming to make data-driven decisions.

Netflix isn’t just a streaming service, it’s a blueprint for how to create personalized customer experiences that drive loyalty, engagement, and growth. From its start as a DVD rental company to its position as the world’s leading streaming platform with over 238 million subscribers, Netflix has mastered the art of personalization. Its success lies in one fundamental strategy: Understanding and anticipating customer needs.

When it comes to creating a truly impactful digital marketing campaign, Volkswagen’s recent success serves as a masterclass in using personalized messaging and data-driven strategies to drive efficiency and conversions.

What if the key to exponential growth was hiding in plain sight? Location data isn’t just about knowing where your users are; it’s about understanding how their geographical context influences their behavior, preferences, and decisions.

Every time a user lands on your website and leaves without exploring further, they're signaling potential issues with engagement, relevance, or usability.

As we kick off 2025, digital marketing continues to evolve, with businesses increasingly adopting innovative strategies to connect with their audiences.

Your website is your digital storefront, your first impression, your engine for driving business opportunities. But here’s the big question: are you truly maximizing its potential?

These companies didn’t leave their success to chance, they built it through data. Each of these industry leaders leveraged A/B testing to fine-tune their strategies, connect with users, and drive measurable growth.

At Nlytics, we believe that data should empower you, not overwhelm you. Our mission: to empower businesses with the tools they need to turn data into action and growth into a constant. 

In the fast-paced world of digital innovation, Alibaba and WeChat stand as unrivaled titans. These two companies have redefined how we shop, communicate, and interact in the digital space. From Alibaba’s e-commerce empire to WeChat’s all-encompassing super app, their stories offer valuable lessons in innovation, adaptation, and user-centric design.

A/B testing is more than just a tool, it's a growth philosophy. And few companies illustrate this better than Duolingo, the language-learning juggernaut that transformed gamified education into a global phenomenon.

What if you knew exactly which ads, emails, and promotions turned visitors into customers—and which ones fell flat? That’s how brands like Allbirds, the sustainable e-commerce powerhouse, are outperforming the competition.

Amazon’s journey from a humble online bookstore to a global e-commerce powerhouse is the epitome of modern business transformation. Founded by Jeff Bezos in 1994, Amazon redefined how people shop, setting new standards in customer experience, logistics, and innovation. Their rise to dominance is more than a success story, it’s a blueprint for businesses aiming to dominate their industries.

Waitrose.com, one of the UK’s leading grocery retailers, demonstrated how a data-driven approach to digital marketing can yield impressive results without increasing spend. By focusing on incremental conversions and optimizing their programmatic display strategy, they not only improved efficiency but also saw substantial revenue growth.

UTM tracking gives you the clarity you need to make data-driven marketing decisions. By adding a few simple parameters to your URLs, you can measure the performance of every campaign with precision. The world’s best marketers aren’t guessing, they’re using UTM tracking to maximize ROI, and you can too.

In 2025, marketing technology (Martech) isn’t just a buzzword, it’s the backbone of a competitive edge. While many executives boast about their fully integrated stacks, the truth is that most teams still struggle with disjointed systems and underwhelming results. The promise of AI-powered personalization and predictive analytics is enticing, but without real, measurable outcomes, it’s all just noise.

In the era of smart everything, TVs, phones, watches, fridges (yes, even fridges!)—marketers have an unprecedented opportunity to engage their audience on multiple fronts. With the average U.S. household owning 10 connected devices, understanding cross-device targeting is no longer optional, it’s a must.

In an increasingly digital world, marketing analytics removes the guesswork from strategy, revealing what’s working, what’s not, and where opportunities for growth exist.

For years, brands have had to make budget allocation decisions with incomplete data, using legacy MMMs that failed to fully measure digital performance. With Meridian, that changes. It brings a modern approach to marketing analytics, blending historical data with real-world outcomes through Bayesian causal inference, and giving marketers a deeper understanding of what’s truly driving results.

A/B testing has become a cornerstone of digital strategy, research shows that 77% of companies worldwide now using it to optimize their websites. As more organizations embrace data-backed decision-making, the landscape of experimentation is evolving rapidly.

DUCA, a forward-thinking financial services company, set out to achieve what many businesses strive for: Exceptional marketing results with a highly efficient budget. By leveraging targeted strategies, continuous optimization, and a multi-channel approach, DUCA surpassed their goals while using less than half of their planned budget.

Search Engine Optimization (SEO) is more than just a buzzword, it’s the lifeblood of digital visibility in an increasingly competitive online world. If you’ve ever wondered how some brands consistently rank at the top of Google while others remain hidden, the answer lies in SEO.

When Walmart started as a single discount store in Arkansas in 1962, few could have foreseen its rise to global retail dominance. Today, Walmart serves as a model for how traditional businesses can adapt to a digital-first economy. Through strategic foresight, technological investments, and a relentless focus on customers, Walmart transformed itself into a retail powerhouse.

For years, advertisers have optimized campaigns based on top-level ad metrics, but that’s only half the story. A high CTR is meaningless if users bounce within seconds of landing on your site. Likewise, knowing which ads drive conversions is great, but what about the ones that almost did?

In today’s hyper-competitive digital landscape, guessing what works on your website is no longer an option if you want to be successful. Instead, forward-thinking businesses are turning to A/B testing to remove uncertainty and drive growth. In 2025, mastering A/B testing isn’t just a best practice, it’s the competitive edge your company might be missing.

Marketing campaigns are the driving force behind business success, but how can you pinpoint which ones are delivering results and which are falling short? What if you could transform every marketing dollar into measurable growth?

Salesforce has redefined how businesses operate in the digital age, setting a gold standard for B2B commerce. What started as a CRM platform has grown into an ecosystem that empowers businesses with innovative tools, personalized customer experiences, and AI-driven insights.

When it comes to digital advertising, few people understand the inner workings of ad algorithms better than those who built them. A former Meta Ads Engineer, who also worked at Reddit’s ad platform, recently shared insider knowledge from five years working on the Meta ads algorithm and helping over 120 brands optimize their acquisition strategies.

User experience (UX) is the cornerstone of a high-performing website. Yet, even with analytics and heatmaps, understanding exactly how visitors interact with your site can be a challenge. That’s where session recordings (also called session replays) come in.

You’ve already taken the first steps in your A/B testing journey. You understand the fundamentals, how to set up a test, analyze variations, and optimize based on results. But now, it's time to level up. Think of your A/B testing strategy like training for a marathon. You've built a solid foundation, but to win the race, you need more than just knowing how to run, you need endurance, strategy, and refinement.

Here’s how Shopify merchants are using codeless events to grow their businesses—and how you can do the same.

Every click, scroll, and page view tells a story about your visitors' journey. Whether you’re driving sales, nurturing leads, or building brand loyalty, increasing Pages Per Session can transform your website into a high-performing engagement engine.

A/B testing has long been the cornerstone of data-driven decision-making, helping businesses refine websites, ads, and emails for better engagement and conversions. But in 2025, the game is changing. AI is taking A/B testing to a whole new level, making it faster, smarter, and more personalized than ever.

Average Session Duration is a critical metric that reveals how engaging your website truly is. It’s not just about how many people visit, it’s about how long they stay, explore, and connect with your content.

Google's latest update to its Click-Through Rate (CTR) Stats – Report for Q4 2024 provides critical insights into how search behavior is evolving across industries. These fluctuations signal potential shifts in user intent, industry competitiveness, and the increasing role of AI-generated search results in shaping organic traffic.

In today’s fast-paced digital world, success comes down to one thing: understanding your customers.

Device type tracking isn’t just about knowing whether your users are on mobile, desktop, or tablet, it’s about tailoring your website and strategies to meet them where they are, delivering seamless experiences that keep them engaged and coming back for more.

If you’re not tapping into the power of marketing technology, you’re leaving money on the table, and your competitors are picking it up. MarTech isn’t just a buzzword; it’s the backbone of modern marketing. It’s how businesses are turning customer insights into actionable strategies, building deeper relationships, and driving growth like never before.

What if you could track every critical interaction on your website without writing a single line of code? Codeless events make this possible

Collaboration has always been the foundation of human progress, but the way we work together is undergoing a massive transformation. As businesses shift to distributed teams and technology continues to advance, collaboration is no longer confined to physical offices. And companies that fail to adapt will struggle to remain competitive.

Dollar Shave Club (DSC) didn't just sell razors, it revolutionized an industry and turned a mundane task into a movement. Founded in 2011 by Michael Dubin, DSC disrupted the male grooming market with a bold vision, brilliant storytelling, and an innovative subscription model. What can businesses learn from this trailblazing company? Let’s break it down together.

In an increasingly competitive digital landscape, maximizing efficiency, engagement, and ROI is crucial for businesses of all sizes. Green Shield, a leading health benefits provider, recently demonstrated how a thoughtful, data-driven marketing campaign can deliver outstanding results, all without increasing budgetary requirements.

The days of rigid, one-size-fits-all marketing technology are over. The most successful businesses don’t rely on a single vendor or a locked-in software suite; instead, they build a composable martech stack—a system that seamlessly blends foundational platforms with specialist tools to maximize agility, efficiency, and scale.

Economic uncertainty create unique conditions where businesses that double down on data-driven marketing strategies can maximize efficiency, reduce acquisition costs, and strengthen their market position for long-term success.

In a world where fast fashion and mass consumption dominate the e-commerce landscape, Patagonia stands as a beacon of ethical and sustainable business practices. With a mission that prioritizes the planet over profits, Patagonia has redefined what it means to be an e-commerce leader.

Companies like Duolingo, Amazon, and Netflix aren’t guessing—they’re using actionable data to refine strategies, improve engagement, and drive conversions.

What if every bounce on your website wasn’t a loss but an untapped opportunity to drive growth? Your bounce rate is more than just a number, it’s the ultimate truth-teller...